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About Us:
Mission, Values, and Principles
The Mission
Provide an exclusive national event of international importance in Metropolitan Atlanta.
Provide for public enjoyment lanterns of unusual size and forms, and, cultural significance.
Facilitate the acquisition of common knowledge that is known to the publics of the US and China.
Facilitate a knowing kinship upon sharing the festival impact when strangers meet.
Create a two nation cultural, social, stylistic, and personal appreciation for creativity.
Impart authenticity to Metro Atlanta’s growing image as an international region.
Support and perpetuate the metro area history of producing interesting, large-scale events of national significance.
Bring to Atlanta, annually, an ancient tradition from China that began in the year 206 BC.
Values
Improve the South’s image as an international business and tourist destination.
Make metro Atlanta the South’s cross roads for rail, highway, and air passenger visitors.
Conduct suitable advertising campaigns with sponsors and public service broadcasting.
Make efficient use of time and money for the enjoyment of visitors, support of sponsors, sales of vendors, reward of suppliers, pride of staff and, the fame of our community.
Make Metro Atlanta synonymous with the US China Lantern Festival and, home for the Chinese family and China’s cultural, intellectual, and economic relations.
Promote our festival to induce international and domestic tourist to visit annually.
Join PR China as the US expansion of the ancient tradition for Chinese vacationers and business visitors
Install an event to rival the Rose Bowl Parade in Pasadena and Macy’s Parade in New York as a regional and national tourist destination
Principles
Produce an enjoyable and memorable feast of light, color, and shapes for children, teens, and adults.
Grow local, regional and national appreciation for large scale, lighted and lightweight, traditional and modern forms.
Enhance community pride in our sponsors and the region.
Raise our nation's reputation in the public eyes of PR China, Asia, and the world.
